Label Art – Sheraton New Orleans

Fidalgo Coffee is a small, family-owned roastery who makes wonderful gourmet coffees. I was given creative freedom to manipulate and fix current labels, as well as create new labels for limited time offer products.

About This Custom Label

Fidalgo Coffee is served and sold at the highly acclaimed Sheraton on Canal Street in New Orleans, Louisiana. The restaurants located in/near the Sheraton on Canal Street in New Orleans serve Fidalgo’s coffee, and is so popular, customers started asking if they could take it home. Thusly, a label that captured both the colorful vibe of New Orleans and the laid-back attitude of the Pacific Northwest was created.

Final product of Sheraton New Orleans bag label.

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