Label Art – The 12th Ounce

Fidalgo Coffee is a small, family-owned roastery who makes wonderful gourmet coffees. I was given creative freedom to manipulate and fix current labels, as well as create new labels for limited time offer products.

The 12th Ounce

Customers were requesting a sports-themed coffee, so why not deliver? The premise behind this label was to make it look “handmade,” hence the stamp-type font and basic design.

The 12th Ounce was picked up by a lot of places; here it is on display at one of the PCC Natural Markets in Seattle.

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